AGF

We evolved the brand from what it provided – mutual funds, to how it provided them - predictable, repeatable, and disciplined.

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Invested in Discipline was born from the DNA of the organization and was the cornerstone of the relaunch of AGF. Their identity, website, content, and most importantly, how they spoke was reworked under the filter of discipline.

Make AGF competitive again. The brand needed to shed its dated reputation, and elevate its market voice. To move back into favour with financial advisors, we not only needed to give AGF a renewed purpose, but to show advisors tangible proof of the promise in action.

The investment world had become wild and volatile. Advisors were under more pressure than ever before to deliver more consistent growth. Shedding the speculative mentality held in previous eras, advisors were looking for products and providers that offered stability amidst volatile market conditions.