walter caesar

We launched the first-ever Detestimonials campaign featuring people who hate Caesars. The bold approach showcasing their disgust showcased just how authentic Walter's Pre-Mixed Craft Caesar is - just what Caesar lovers are looking for.

Launch Walter’s new Pre-Mixed Craft Caesar with a tiny budget against a compeitior with a dominant market position.

Caesars are incredibly polarizing. You either love them or you hate them. So rather than try to convert the Caesar haters, we used them to attract Caesar lovers. After all, the more the haters despised Walter Pre-Mixed Craft Caesar, the more authentic it proved it was.