CAMH

To match CAMH's ambitious goals we created an equally ambitious creative platform that would motivate Canadians to care. For over 5 years we engaged them in topics like suicide prevention and addiction, shared the game-changing stories happening behind the scenes and rallied the public to ensure No One is Left Behind.

Motivate people to give a half a billion dollars to build a new research and discovery centre in a crowded category landscape and a difficult economic environment.

The people of CAMH are unique in the healthcare space. They are courageously willing to go to the grittiest, most stigmatized places in health where others turn a blind eye, all in pursuit of ensuring those living with mental illness and addiction don’t fall through the cracks.