sleep country

We took a stand for people who love sleep, getting people talking, breaking the sleep stigma, and allowing Sleep Country to awaken Canadians to the power of sleep.

Drive brand love and position Sleep Country as the authority on sleep in a category dominated by mattress discounting.

Hustle culture runs rampant, celebrating those who work all-hours at all times. Naps, sleeping in, or even leaving a party early to get to bed are all shunned, making those who prioritize sleep feel ashamed. But science says better sleep = better you so let's show sleep as the real superpower.